Brevo/Sendinblue vs Constant Contact: Which is Better Overall?

Brevo (formerly Sendinblue) and Constant Contact are both powerful marketing platforms designed to help businesses of all sizes stay in touch with their customers and grow their audience. However, there are quite a few differences between Brevo/Sendinblue vs Constant Contact, which means one will undoubtedly suit you better than the other, depending on the type of business you run.

In this guide, we’re going to be comparing the key features side-by-side, as well as the pros and cons of each platform, to see which one comes out on top.

Short on time?

Three key differences between Brevo/Sendinblue vs Constant Contact

• Brevo gives you unlimited contacts on all plans, making it a much more affordable choice for large contact lists.
• Brevo has a completely free plan, allowing you to send up to 300 emails per day. Constant Contact doesn’t have a free plan.
• Brevo has full CRM functionality. Constant Contact’s CRM features are very basic and not suitable for sales pipeline management.

Brevo/Sendinblue Overview

Brevo (formerly known as Sendinblue) is an all-in-one email marketing and CRM suite. Its thoughtful and user-friendly design means anyone—from complete beginners to seasoned marketers—can start using Brevo straight away.

Brevo’s main features include:

• Email marketing
• SMS marketing
• Whatsapp marketing
• Forms and landing pages
• CRM/Sales platform
• Live chat
• Chatbot
• Marketing automation.

Brevo offers excellent value for money, with a flexible pricing plan that charges you for the number of emails you send instead of the number of contacts on your list. This makes it a great choice for smaller and growing businesses that want to get the most bang for their buck.

The fact that it has a built-in CRM means you can manage everything in one place without having to worry about too many integrations. 

Constant Contact Overview

Constant Contact is an email marketing and marketing automation platform designed for small businesses. It’s been around for over 25 years now and is still dedicated to helping smaller businesses compete with their competitors with a package of innovative tools that give even the most powerful platforms a run for their money.

Constant Contacts’ main features include:

• Email marketing
• SMS marketing
• Social media marketing
• Marketing automation.

Constant Contact also utilizes AI to help you create engaging content and winning subject lines for your email marketing campaigns in just a few clicks.

Brevo/Sendinblue vs Constant Contact: Feature Comparison

Now, let’s take a look at the features on offer from Brevo and Constant Contact to see how they compare.

Email Templates (It’s a Tie!)

Brevo makes it easy to create beautiful emails for your campaigns. Simply choose one of the 40+ professionally designed pre-built templates from the template library and add your content. All of the pre-designed templates can be customized, so you can add your own color scheme, images, and branding in just a few clicks.

Alternatively, you can build your own email template from scratch using the intuitive drag-and-drop editor and save it for future use.

Constant Contact works in a similar way, with the option to choose from over 200+ professionally designed templates or create your own template from scratch.

All the templates are fully responsive, meaning they will look great on any device.

Marketing Automation (Constant Contact Wins!)

Brevo makes marketing automation easy with a range of automation features designed to deliver your messages at exactly the right moment. When a new user signs up, you can send a welcome or onboarding email sequence automatically.

Further automated workflows can be triggered for any event or occasion, such as a birthday, product launch, feedback survey, abandoned cart, or anything else that’s appropriate for your audience.

You can choose your trigger and add conditions or delays to send the email at the optimal time.

Brevo also has a lead-scoring feature that allows you to add points to each contact or lead depending on how they interact with your site. This allows you to easily identify the potential customers who are most likely to convert, to use your time as efficiently as possible.

Constant Contact has some great automation features, too. This includes a wide range of plug-and-play email automation path templates. This takes all of the guesswork out of creating automation sequences, making creating a new campaign easy and stress-free.

Alternatively, if you prefer to build your automation sequence from scratch, you can do that too. You can increase your conversions by re-sending any emails that weren’t opened with a new subject line.

Constant Contact also offers automatic lead scoring, which enables you to sort out your hottest leads and pass them to your sales team quickly.

Forms and Landing Pages (It’s a Tie!)

Building a landing page using Brevo is easy. Simply choose a pre-made template from the template library or build your own using the drag-and-drop landing page builder. You can customize your landing page by adding your images, branding, colors, and fonts to suit your brand perfectly.

You can sync your landing pages with Google Analytics, so monitor their performance. Landing pages can be hosted on Brevo’s platform or on your existing site or domain.

Constant Contact’s landing page offering is very similar. You can choose from a simple sign-up form or a more comprehensive landing page.

You can start from scratch using the drag-and-drop builder or choose from one of the six free templates and go from there.

List Management and CRM (Brevo Wins!)

Brevo has robust CRM features that include:

• Sales platform with pipeline management, automated deal tracking, and meetings and call recordings.
• Conversations platform, including chat, phone, and a universal inbox.
• Customer data platform, including lead scoring and analytics.
• Messaging API.

The CRM is easy to use, with an intuitive layout that even beginners will be able to navigate. Onboarding is simple, too; you can be up and running in under 10 minutes.

The Customer Data platform allows you to centralize your data across all channels. This makes it easy to clean data and reformat your data, as well as create a unique ID for each customer. You can also apply lead scoring to help you sort leads and create a more personalized marketing strategy.

Constant Contact’s list management features are a little more basic. Although it sells itself as a CRM, it’s nowhere near as robust as Brevo.

The contact management system includes automatic lead scoring and segmentation features. You can also add tags to users depending on their demographics or preferences.

However, if you have a sales team and need pipeline management or to add notes, reminders, and follow-ups to your leads, you will need to integrate with a dedicated CRM.

Reporting and Analytics (Constant Contacts Wins!)

Brevo has all of the standard analytics features you expect from an email marketing tool. You can easily track opens, clicks, unsubscribes, replies, and bounced emails from the analytics dashboard.

If you want to go a step further, you can add the Google Analytics integration. This will show you how your contacts interact with your site after every campaign you send and give you insights into which links have the best click-through rate.

Constant Contact’s analytics and reporting features are very similar. However, the dashboard is much easier to read.

The tracking software gives you insights into the success of every email you send. It also gives you a visual heat map of links that were clicked and enables you to segment contacts by which links they clicked. The mobile app allows you to check the progress of your campaigns from anywhere.

Deliverability (Constant Contact Wins!)

Constant Contact has excellent deliverability rates of around 92%. Unfortunately, Brevo doesn’t perform so well in this area, with a deliverability score of 74.7%.

These results are an average of the last 3 tests in Email Tool Tester’s deliverability test.

However, it’s important to note that this is just an average, and the monthly scores have been higher and lower for both platforms. If we take the average of the last 12 months, Brevo has a score of 82.6%, and Constant Contact clocks in at 90.45%.

Integrations (It’s a tie)

Brevo currently offers 58 integrations, with all the usual suspects including:

• WordPress
• Shopify
• WooCommerce
• BigCommerce
• Magento.

And many more. You can also take advantage of Zapier to connect with other tools if you wish.

Constant Contact has thousands of integrations to choose from, including over 60 native integrations, and thousands more via Zapier.

Popular integrations include:

• HubSpot
• Xero
• Salesforce
• Facebook
• Google Analytics.

Brevo/Sendinblue vs Constant Contact: Which is Easier to Use?

Both Constant Contact and Brevo are equally easy to use, even for beginners. They both feature bright, thoughtfully laid out user dashboards which makes it easy to find what you need. Both platforms also offer a range of tutorials to guide you through getting started.

The Pros and Cons

As with everything, Brevo and Constant Contact each have their pros and cons. Let’s take a look.

Brevo/Sendinblue

Constant Contact

Brevo/Sendinblue Pricing

Brevo offers flexible pricing, so you can choose the features you need. This means that if you don’t need the full CRM features, your plan will be cheaper.

Marketing Platform Plans:

• Free - up to 300 emails per day
• Starter - From $25/month. Basic reporting and analytics, no Brevo Logo, and email support.
• Business - From $65/month. Marketing automation, A/B testing, advanced statistics, multi-user access, send time optimization, and phone support.
• Enterprise - Custom plans.

Basic CRM features are free, and you can add full access to the conversion platform for an additional $15/month or the Sales platform for just $12/month.

Constant Contact Pricing

Constant Contact has three plans to choose from:

• Lite - from $12/month.
• Standard - from $35/month.
• Premium - from $80/month.

Constant Contact's pricing varies by how many contacts you have. For 20,000 contacts, Lite would cost $280/month, Standard would cost $310/month, and Premium would cost $425/month.

Brevo/Sendinblue vs Constant Contact: The Verdict

So, who came out on top in the battle between Brevo/Sendinblue vs Constant Contact?

Overall, Brevo is the winner here.

It offers great value for money and includes a robust CRM, making it a fantastic choice for sales-focused businesses. Whether you are selling used cars or software, Brevo makes managing your pipeline and creating automated email sequences easy. Businesses with large lists will also benefit from the fact that Brevo doesn't cap the number of contacts on your contact list. Instead, it charges according to the number of emails you actually want to send each month.

However, if you’re only looking for an email marketing and marketing automation platform and you don’t mind the high price tag, then Constant Contact is also a great choice. It has excellent deliverability rates and is super easy to use. It’s a great choice for bloggers and e-commerce businesses of all sizes.

Still undecided? Check out our favorite Constant Contact alternatives.

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