How Brian Winum Survived the Google Updates Using Authority Stacking and Catalyst Content
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Still bullish on building websites?
Welcome to the club - you're in good company!
Today, we're being joined by Brian Winum, a long-time digital marketer who started affiliate marketing in the late '90s...
He runs a marketing agency in New York and specializes in building websites as sustainable and valuable business assets - specifically focusing on securing Google News approval and executing effective monetization strategies.
And he's got a lot of tips on the topic and others that may interest you, including:
- Authority stacking,
- Tips for using AI-generated content,
- Adhering to Google Quality Rater guidelines,
- And taking a strategic approach to digital marketing.
Watch The Interview
He has a number of tips and tactics he uses to accomplish these goals.
One of them is 'catalyst content,' like Reddit polls, to drive brand and social traffic to websites.
He likes to initially focus on social and brand search traffic before gradually transitioning into organic search traffic. With this holistic approach, he's able to engage with journalists to cultivate a network of expert contributors for content creation, leverage social media channels, and in turn, foster a robust online presence.
Brian also offers great advice on content creation itself - using his reverse-HARO method (now Connectively) for generating authoritative content through expert contributions. He outlines his structured content creation process, which leverages virtual assistant support and AI tools for enhanced efficiency.
These repeatable strategies combine to help him consistently generate valuable content that attracts backlinks and maintains authority in Google's eyes.
And it's yet another very interesting discussion with a very knowledgeable industry expert!
Topics Brian Winum Covers
- Building websites as business assets
- Obtaining approval for Google News
- Importance of Google News approval for authority and indexing
- Monetization through display ads, Amazon products, and guest posts
- Stacking authority
- Following Google Quality Rater guidelines
- Creating AI-generated content
- Leveraging catalyst content
- The reverse-HARO method
- Engaging with journalists and expert contributors for backlink opportunities
- Strategies for driving social, brand, and search traffic
- Internal linking strategies
- And a whole lot more...
Links & Resources
- Long Island SEO Company | New York City Digital Marketing | MAXPlaces
- Authority Amplifier Pro: The Hybrid Authority Site Blueprint (authamp.com)
- Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast
- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman.
Transcription
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